Cultural Awareness for Modern Business

Understand how culture shapes communication—and avoid preventable missteps. Clients bring their cultural norms and expectations into every interaction. When your team recognizes these cues, it becomes easier to build trust and avoid misunderstandings.

Participants learn how to:

• notice cultural differences without stereotyping

• adjust tone, pace, and approach based on client cues

• navigate differences in directness, formality, and boundaries

• respond effectively when cultural expectations clash

• repair rapport when misunderstandings occur