"At the end of the day, our bottom line is in the hands
of our front line."
John Timmerman, former VP of Operations, Ritz-Carlton
Did you know?
82% of transgender and gender non-conforming guests have been misgendered in the past year in a restaurant, store, bank or other public space
96% OF TRANS AND GENDER NON-CONFORMING CUSTOMERS WILL BE MORE LIKELY TO SUPPORT BUSINESSES THAT TRAIN THEIR EMPLOYEES TO BE SENSITIVE
20% of THOSE 18-34 IDENTIFY AS LGBTQ AND 12% IDENTIFY AS TRANSGENDER OR GENDER NON-CONFORMING
The combined buying power of U.S. lesbian, gay, bisexual and transgender adults is $917 billion annually
We create the win-win.
The mission of Equality Institute is to ensure that LGBTQ customers, clients and guests receive respectful, sensitive customer service in every industry.
Our easily accessible, non-preachy, situational LGBTQ unconscious bias trainings are designed to help your company mitigate risk. Our approach ensures that your front line team have the tools and know-how to comfortably and confidently serve LGBTQ community members. This brings your business customer loyalty, higher satisfaction scores and increases the dignity of your guests.
Meet the team who will enhance your front line employees' sensitivity towards LGBTQ guests.
Learn the variety of trainings we offer for every type of institution. Ask us about creating a custom training for your team.
The results from our ground-breaking survey of transgender and non-binary guests and other recent LGBTQ research.
Use the form below to contact us regarding your consulting inquiry. Please be as detailed as possible. Include your industry along with any specific concerns and requests. We recommend that you first describe the issue you’re having before telling us what you want to achieve. You may also email or call us to make an appointment.