Equality Institute

LGBT Microaggression Training, LGBT unconscious bias training, LGBT Implicit Bias Training

Equality Institute’s LGBTQ cultural competency trainings are your company's insurance policy against insensitive customer and team interactions. We help you mitigate risk through our situational approach to training.

What We Do

Since 2009, Equality Institute has provided thoughtful, interactive training solutions to enhance sales, marketing, communication, and customer service to LGBTQ and other diverse colleagues, guests and customers. We support all workers, including the front line: front desk associates, sales associates, medical professionals, bank tellers, servers, teachers, administrators, higher education professionals and more. We also provide training to team members on their responses to unconscious bias, and how to be an advocate in their own companies. Our trainings create meaningful dialogue, build community and will save you money.

Why We Do It

In our conversations with organizations, we've found that LGBTQ unconscious bias training is often reactive, not proactive - after a colleague, guest or group has a bad experience. This puts your organization at risk for litigation. Organizations admit, "Our inclusive policies don't reach the shop floor." And we've heard the complaint from companies, "It's hard to train our franchisees." Equality Institute is your solution.

Chances are, your human resources policies provide equal benefits for your LGBTQ and non-LGBTQ employees. You may even have inclusive marketing efforts. But, are your employees prepared to deliver on the promise made by your marketing? Equality Institute's trainings are an insurance policy against insensitive customer and colleague interactions, even those made by well-meaning workers. In an era in which reviews matter and anything can go viral, excellent communication and customer service is more important than ever. 

How We Do It

Our approach is non-judgmental and interactive. Our modules are either in person, online, in English or Spanish. We've found a way to make these conversations less awkward and uncomfortable and more fun, ensuring your team members leave the training feeling inspired and energized. Because of our candid, practical approach, your team members will have actionable skills and outcomes that will have a profound ripple effect on your guest's experiences and company culture.


Get in touch

We know that finding the right consultant is a decision not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

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Bernadette Smith-2018 headshot.jpg


Bernadette Smith

Bernadette Smith is founder and president of Equality Institute, and award-winning author of three books about LGBTQ weddings, most recently The Business of Gay Weddings: A Guide for Wedding Professionals.

In 2004, Bernadette started 14 Stories, an award-winning wedding planning firm with an LGBTQ specialty. She then took this passion for equality and started the Equality Institute to share her expertise with her peers in the global wedding and travel industry. This work continues to evolve, ensuring that workers and guests from all backgrounds feel safe and supported. 

Bernadette has worked with LGBTQ couples in their most vulnerable, raw moments - when they've had to make decisions on dozens of vendors and expressed concerned about rejection from not only those vendors but also their loved ones. Her experiences can help any business learn how to provide the very best customer service to all LGBTQ guests and workers. She has spoken to thousands of professionals in virtually every industry and trained people from 21+ countries. 

Bernadette's expertise has been sought after by the Today Show, National Public Radio, the New York Times, the Washington Post among many others.




Dagyi Rivera

Dagyi Rivera is Mexico City based and conducts Equality Institute trainings throughout Latin America. She has a Bachelors Degree in Management and a Masters Degree in marketing for small business with expertise in advertising, marketing, PR, event and event planning. 

As a business coach and trainer, Dagyi helps companies more effectively serve their LGBTQ clients.