Come As You Are:

Building Authentic Connection in a Changing Marketplace

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FULL SESSION DESCRIPTION:

We work in a marketplace where every conversation feels a little more complex than it used to. People genuinely want to build connection, and they want to do it well. But the moment a comment lands differently than expected or a client signals a perspective they didn’t see coming, even seasoned professionals can get awkward. Not because they don’t care — but because they’re not sure what to do next.

We’ve told people to keep things neutral, stay professional, treat everyone the same. But neutrality isn’t connection, and avoiding anything that might feel personal doesn’t create safety. It creates distance. In a diverse, discerning marketplace, those habits can quietly cost teams trust they don’t even realize they’re losing.

There’s a more practical way to navigate these moments. Trust grows when people have a simple, memorable way to engage real-time differences without overthinking every syllable. The ARC Method® (Ask, Respect, Connect) gives them exactly that — a versatile, real-time tool that helps professionals stay grounded, respond with clarity, and move a conversation forward positively.

In this engaging, fun session, Bernadette takes audiences inside the small moments that shape client relationships. She shares the kinds of everyday missteps we all recognize — the ones that make people think, “Yep, I’ve done that.” Participants see how subtle shifts in language and presence can lower defensiveness, repair rapport, and strengthen connection across perspectives.

By the end, they leave with something rare: a simple approach they can rely on in the moment, even when the moment is unpredictable.

Are you ready to help your teams build trust in the moments that matter most?

TRUSTED BY

BOOK BERNADETTE
Logos of various banking and association organizations including American Bankers Association, Illinois Bankers, PA Bankers, MBA, Massachusetts Bankers Association, AMC Institute, Association Management Center, RBMA, asae, MPI, and Plus Conference
A woman speaking at a conference stage, wearing glasses and a professional black blazer, with a presentation podium displaying the PLUS Conference logo next to her.

What audiences will learn

Participants will leave with:

  • A simple, real-time framework for navigating unexpected or “complex” moments

  • Tools to build rapport quickly with clients across perspectives

  • Language shifts that create clarity, lower defensiveness, and increase trust

  • Strategies for repairing a misstep without awkwardness or over-apologizing

  • Greater confidence communicating in unpredictable, high-stakes situations

  • A more human, grounded approach to client conversations

IDEAL AUDIENCES

Sales teams

Client-facing professionals

Account managers & relationship managers

Customer experience teams

Professional services teams

Membership and association audiences

FORMATS

Available as:

  • 45–60 minute keynote

  • Conference breakout

  • Virtual keynote

  • 3-hour workshop

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