Our services are customizable for every institution,
in every industry.
customer service training
Our signature training, Your Front Line Risk: How to Prevent a Viral Incident from Sabotaging Your Marketing Spend is an insurance policy for your other LGBTQ-inclusive efforts. If your front line employees misgender, display unconscious bias or otherwise offend an LGBTQ guest, your marketing efforts have been wasted. This training will ensure your front line employees feel comfortable and confident serving all guests.
SECRET SHOPPING
Put your front-line staff to the test. When someone who is androgynous enters your establishment, which dressing room do you send them to? What questions does your staff ask to avoid assumptions and how do they recover from awkward situations? Equality Institute provides secret shoppers to evaluate your staff, provide detailed reports on their customer experience and make recommendations on areas for improvement.
sales training
Our signature training, Over the Rainbow: How to Truly Earn the Business of the LGBTQ Market, is ideal for sales team members who want to best understand how to reach, sell to and close the business of LGBTQ consumers. Whether your company is B2B or B2C, we use the most current marketing data and methodologies to ensure your team has the tools and know-how to confidently and authentically do business with our community.
Wedding/travel training
Contemporary couples have contemporary needs and not every wedding has one bride and one groom. Our signature training for wedding, hospitality and travel professionals, The Gay Wedding Institute certificate course, has been attended by participants from 20 countries, including China and Japan. This training uses data, trends and real stories to share best practices in working with the contemporary LGBTQ couple.
THE MODERN FAMILY
With half of gay and lesbian couples planning to have children (and about 20% already with children), the family unit is evolving. Our signature training, Coming Out as a an LGBTQ Family, will prepare your team members on inclusive language and policies so all children and families feel welcome in your space, resulting in astonishing brand loyalty and higher customer satisfaction scores.
business strategy
Inclusivity starts with an institution's human resources and other policies. We can help your company get the coveted 100 score on the Corporate Equality Index. Our consultants will make recommendations and offer strategies to ensure your LGBTQ and non-LGBTQ employees are treated equally. We'll make recommendations on trans-inclusive restroom policies, help you set up Employee Resource Groups and guide you towards a culture of equality.
CUSTOM TRAINING
What's your industry? Whether your institution is in the retail, restaurant, banking, educational, government, medical - or any other field - we'll create a custom training for your team so every member of the LGBTQ community feels safe and comfortable in your space.