Most of the diversity training work we do is for industries with a large front line workforce. We define “front line” pretty broadly: basically anyone in business development/sales; customer service; and marketing is at the front line. These are the folks who interact with clients, consumers, customers, patients, students, guests, travelers, you get the picture…
The front line is largely ignored when it comes to diversity training. After all, they’re often out of the office and unable to attend an hour long or half day unconscious bias training. They may be road warriors, going from sales meeting to sales meeting. Or maybe they’re standing all day interacting with customers with no access to a desktop computer or LMS (learning management system).
The challenge here is that the front line is the face of the brand, and if the front line employee engages in a micro-aggression or act of unconscious bias, the brand’s reputation can be at risk. We believe a proactive diversity training approach is best, one that meets these front line workers where they are - on their smart phones. Situational micro-learning and eLearning is most practical for these workers - short videos and exercises that make sense without overly complicating things. After all, most "diversity training” expresses the concepts of the golden (or platinum) rule: respect, great listening, and avoiding assumptions. In our opinion, communicating these concepts doesn’t require a 4 hour (or even 1 hour) training. We can do it in about 10 minutes.
Unconscious bias training is not rocket science. We find that over-complicating things is a turn-off not only to ourselves but to others, and folks shut down when faced with the prospect of another training. We’re all about the KISS method.
We believe that when front line workers are trained to be more inclusive, that will have a profound ripple effect not only on the corporate culture and employee morale, but on the customer experience. If customers feel like they can truly be themselves without fear of rejection, they will carry themselves with greater dignity and have more loyalty towards your brand. That is priceless. That is our vision.