Equality Institute

Equality Insights Blog

New Ad Campaigns Feature LGBTQ Couples

It's year-end, which means that your company may be revisiting its marketing images and ad campaigns for the coming year. This is the perfect opportunity for your business to make steps towards inclusivity. LGBTQ individuals are incredibly brand loyal and want to see themselves represented. 

There are a few major corporations which have stood out boldly in the past few weeks with ads that have included gay and lesbian couples. Take a look at some of the ads below by fearless companies such as Hershey, Sprint and Zales Jewelers and decide if this approach is something that fits with your brand:

Bernadette Smith